Human demonstrations: the best kind of protest?

article REBECCA drt animaux LUSH

Rebecca Luger

rluge101@uottawa.ca

Though the topic of animal rights was specific to the February edition of Le Flagrant Délit, I recently came across a very powerful video supporting animal rights in a unique way.

article_REBECCA_drt_animaux_LUSH

The video showed a live demonstration from a Lush cosmetics store at Regent Street in London, England. The video, captioned “Lush Fighting Animal Testing”, features a 23-year-old performance artist named Jacqueline Traide who participated in an “endurance performance”. She experienced having a number of uncomfortable and painful beauty products being tested on her over the course of a day. Some of the tests she withstood included having coloured chemicals and pastes smeared on her scalp, in her mouth and on her face. She even experienced shock tests and injections. The performance stopped horrified shoppers, compelling many to watch the demonstration with uncomfortable and shocked expressions. With at least a million views, I would say that the video helped bring awareness to Lush’s cause and the severity of animal testing conducted for beauty products.Le Flagrant Délit, I recently came across a very powerful video supporting animal rights in a unique way.

            The video showed a live demonstration from a Lush cosmetics store at Regent Street in London, England. The video, captioned “Lush Fighting Animal Testing”, features a 23-year-old performance artist named Jacqueline Traide who participated in an “endurance performance”. She experienced having a number of uncomfortable and painful beauty products being tested on her over the course of a day. Some of the tests she withstood included having coloured chemicals and pastes smeared on her scalp, in her mouth and on her face. She even experienced shock tests and injections. The performance stopped horrified shoppers, compelling many to watch the demonstration with uncomfortable and shocked expressions. With at least a million views, I would say that the video helped bring awareness to Lush’s cause and the severity of animal testing conducted for beauty products.

            I ventured to the Lush store in the Byward Market to personally speak to an employee and to see how well informed they were about their own cause. The young employee I spoke to was able to share Lush’s position and view on animal testing. She was kind enough to tell me a little bit about their product testing as well as the campaigning they conduct. She told me that there was absolutely no animal testing for Lush products, as the majority of testing on animals for beauty products results in death. As an alternative, Lush tests products on humans and synthetic materials. When I asked about the dangers of testing on people, she said that Lush products are made from all natural ingredients that do not cause harm or permanent damage. Finally, she told me that their Lush branch campaigned by informing their shoppers on animal testing done by competing brands, and asking for signatures to stop these practices by other companies in Canada. To gather further information, I went on the Lush website.

            After some research on their website (and watching the video a couple more times) I learned that the campaign, “Lush Fighting Animal Testing,” comes from a legislation created in 1976 named The Cosmetics Directive. This legislation regulates and restricts the different ingredients being put in Lush products, so they are safe and all-natural. The type of testing that was being done for the sake of my make-up or that the majority of these tests on animals resulted in death never really occurred to me.  Needless to say, I have become more aware of the abuse and torture animals are put through for beauty product testing and that with the advancement of technology today, it is no longer necessary.

Please watch the video here :

http://www.youtube.com/watch?v=f4K9iSyj_lk

For more information about “Lush Fighting Against Animal Testing” :

http://www.fightinganimaltesting.com/the-lush-campaign/

Crédit photo:Rebecca Luger

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